Lets ask a simple question. Who is the largest employer in America? Depending on which definition you agree with, small business employs 50 - 83% of Americans. Thirty percentage points is a large discrepancy in numbers, yes, but in an effort to keep this simple enough for the President to grasp, let's frame this issue another way. More than half of America goes to work for employers that really do have to preform in the marketplace. In other words, if their small business goes bankrupt, they lose everything both corporately and personally. If their business goes great, they stand to gain a reward for taking on the risk associated with being "not to big to fail."
With the President having been as caustic to small business as he has been with his rhetoric, regulation, and "reforms," who in their right mind wants to take on more risk in the Obama economy? The risk of losing it all is tremendous. The safest approach is to sit on what you have until "regime uncertainty" goes away.
Until those who have risked everything can be confident that the President is on their side, don't expect the unemployment to drop to Bush-era levels. It doesn't matter how much "mo-jo" the President tries to muster as he saunters onto the stage for the third time, three times will not be his charm.
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